Walmart buys same-day delivery company Parcel

Above Parcel van & driver

Parcel will continue to deliver for its existing customers, but it will become the so-called last-mile courier for Walmart.com and Jet.com, the e-commerce company Walmart bought past year.

Faust said NY, where Parcel is based, is the top market for both Jet and Walmart.com due to the density of the population.

Walmart acquired Jet.com in 2016, an Amazon competitor that offers everything from fresh groceries to household supplies.

The acquisition of Parcel signals a desire to boost that practice so that Walmart can better compete with other same-day delivery services, like Amazon's Prime Now.

"The traffic in a place like New York City tends to be a pretty big obstacle that we've done an fantastic job of optimizing for", Parcel CEO and founder Jesse Kaplan said.

Parcel, a 24/7 operation that delivers packages the same-day, overnight and in scheduled two-hour windows, was bought for an undisclosed amount "smaller than previous acquisitions" Wal-Mart made this year, the discount retailer said.

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Amazon's takeover of Whole Foods in June signaled its intention to become a player in the $626 billion U.S. grocery market dominated by Walmart. The startup already boasts partnerships with several meal kit services and other e-commerce brands, and a Walmart spokesperson says those contracts will continue under its ownership. Parcel's delivery vans have "No doorman?"

There's still no Walmart anywhere in New York City, but that hasn't stopped the superstore from trying to get its goods to your doorstep.

Walmart has invested heavily in logistics and delivery as one of the primary fronts in its battle against Amazon.

This year, Walmart acquired online men's clothing brand Bonobos for $310 million, and indie and vintage women's clothing brand ModCloth for an estimated $50 million to 75 million. The company, according to a report in Reuters, has six full-time employees and a roster of 45 part-time employees.

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