WhatsApp crosses the billion users per day milestone

WhatsApp's Latest Milestone is 1-Billion Daily Active Users

Mark Zuckerberg disclosed that Facebook's own Messenger app has reached 1.2 billion monthly active users (MAU), but WhatsApp still has more patrons in that regard at 1.3 billion MAU.

WhatsApp has garnered one billion daily active users around the world who transfer over 55 billion messages and one billion videos everyday, the company said on Thursday. On top of that, the app boasts 1.3bn monthly active users. Also, 1 billion videos are shared on WhatsApp every day.

WhatsApp has rolled out some interesting features to enhance user experience.

In the 17 months since, that figure has surged significantly, with the same number of users now active daily, and 300m users added to the monthly tally.

"From a monetisation perspective, I think the strategy there is were focused on growing the user base, first and foremost, and then secondly, it's about building organic connections between businesses... and consumers, and then third, it's about how we build monetisation around those relationships", said Facebook CFO David Wehner. That include Snapchat's private messaging feature that benefits from "Streaks" which uses gamification and emoji badges to incentivize friends to send at least one Snap back and forth each day.

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To recall, WhatsApp had 450 million monthly active users in 2014 when Facebook acquired it. WhatsApp had 350 million daily active users at that time.

"As we celebrate this milestone, we're committed more than ever to bringing you more useful features to enjoy, while delivering the reliability, simplicity, and security you expect with WhatsApp"- CEO, Jan Koum.

Video content is important and WhatsApp is not ignoring that as well. The app has become the quintessential messenger to communicate with peers, whether it's a casual observation or a group to discuss office matters.

WhatsApp now has a huge user base and businesses are just waiting to start advertising, selling or getting in touch easily with their target buyer on the platform.

Facebook owned WhatsApp is now enjoying the success of tremendous growth in their users base globally.

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